The art of typesetting
Good typography is invisible. It guides the reader from one idea to the next without ever calling attention to itself, balancing rhythm, contrast and whitespace.
Why it matters
Consistent spacing and a clear hierarchy make long form content effortless to scan. A well set page respects the reader's time.
- A measured line length keeps the eye from getting lost.
- Generous leading gives each line room to breathe.
Typography is what language looks like.
